How to pronounce ow:
An expression of one's own physical pain.
Example: "Ouch! you stepped on my toe! that hurt!"
An expression in sympathy at another's pain.
Example: "Ouch! her sunburn looks awful."
A reply to an insult seen as savage (frequently one that is tongue-in-cheek or joking).
Example: "Ouch. how could you say that?"
An expression of disappointment.
Example: "Ouch, i really wanted to do that."
Expressing surprise at the high price of something.
Example: "Ouch, one hundred thousand dollars for a car! i could never afford that!"
Used for emotional emphasis.